Terms
and your purchase.
Everything that applies when you buy tickets from BeThere.

These terms apply to all purchases and orders for services from BeThere ehf. and form part of the agreement between the parties in accordance with Act no. 16/2016 on consumer contracts. The Icelandic text is the version that governs. This English text is a translation provided for convenience.
1. Seller and scope
BeThere is an Icelandic ticket service that obtains tickets for sporting events, concerts and other major events abroad.
Seller: BeThere ehf., reg. no. 540926-1070, Kringlan 7, 103 Reykjavík, Iceland. Email: midar@bethere.is.
These terms apply to all orders placed on bethere.is.
2. Scope of the service and the nature of our intermediation
BeThere arranges and sells admission tickets to events. Flights, accommodation, transport to and from the venue and other travel services are not included unless specifically agreed in writing.
In some cases BeThere is the independent seller of the ticket; in others the company acts as an intermediary or agent for the issuer or supplier. In accordance with Articles 5 and 6 of Act no. 16/2016 on consumer contracts, information about the company’s legal position in each case, including the identity of the actual seller and whether payment is received in our own name or on behalf of a third party, is provided before the order is completed and restated in the order confirmation.
BeThere is an independent service provider and is neither the owner of the venue, the event organiser, the sports club, nor an official partner of any of them unless expressly stated otherwise.
3. Age requirement and the responsibility of the person ordering
The person placing the order must be 18 years or older and of legal capacity.
When ordering tickets for more than one person, the buyer accepts these terms on behalf of all ticket holders named in the order and is responsible for making them aware of their content. The buyer is also jointly and severally liable for payment of the whole order.
4. Registration of ticket holders and identification
Where more than one ticket is ordered, the full name of each ticket holder must be provided. Event organisers and venue management frequently require that the name on the ticket match the holder’s identification at the entrance.
The buyer is fully responsible for the ticket holders’ names being recorded correctly. An incorrect or imprecise name may result in the holder being refused entry to an event, without any liability for compensation or refund arising on the part of BeThere.
5. The ordering process
- The buyer selects an event, states the number of admission tickets and submits an order through the company’s website.
- BeThere checks availability with approved suppliers and sends the buyer a written confirmation or offer by email.
- An order becomes a binding contract once written confirmation has been sent by BeThere. Information on prices and availability on the website is provided subject to confirmation.
BeThere reserves the right to refuse an order, including where there is an unforeseen shortage of supply, where the price shown on the website was manifestly incorrect, or where supplying the person in question is not permitted under these terms.
6. Prices and payment
All prices are stated in Icelandic kronur and include value added tax in accordance with Act no. 50/1988 on value added tax, as applicable to the sale of tickets to events abroad.
The price stated in the confirmation is the final price. No service charges or handling fees are added afterwards.
Payment is taken when the order is placed, by payment card through Teya’s payment page. BeThere confirms the ticket with the supplier once payment has been received.
If the ticket cannot be secured, BeThere refunds the buyer in full, to the same payment card, cf. Articles 8 and 11.
7. Delivery of tickets
Tickets are delivered electronically to the email address the buyer provides when ordering, unless otherwise agreed. Some tickets arrive shortly before the event, up to and including the day of the event, which is normal in international ticket intermediation.
Some events use tickets collected on site or in the organiser’s app. Instructions then accompany the confirmation.
The buyer is fully responsible for providing a correct email address and for monitoring their inbox, including the spam folder.
8. Seats and location
The ticket category or zone allocation is stated when ordering. Exact seat numbers are generally not known until the tickets are finally delivered.
Should the seats ordered prove unavailable, BeThere reserves the right to provide seats in the same or a higher price category. If the company cannot provide comparable or better seats and the buyer declines the options offered, the buyer is entitled to a full refund in accordance with Article 11.
Tickets for a group are not always side by side unless this has been specifically confirmed.
9. Changes to date and kick-off time
Dates and kick-off times in football change regularly, most often because of television broadcasts, and this can happen at short notice.
The BeThere website specifically identifies those matches where the date or kick-off time is unconfirmed. A ticket bought for such an event is valid for that match regardless of when it takes place.
A change of date or kick-off time does not give rise to a right to a refund. We are not liable for flights, accommodation or other costs you have incurred because of the change. We strongly recommend flexible bookings and travel insurance.
10. Cancellation, postponement or alteration of an event
- Cancelled with no new date: the buyer is entitled to a refund of the ticket price in accordance with Article 11.
- Postponed or moved to a new date: the ticket is valid for the new date. Any refund is then subject to the organiser’s rules.
- Behind closed doors or with reduced attendance: if the ticket lapses, the buyer is entitled to a refund of the ticket price.
- Results, team performance, players who do or do not play: never give rise to a right to a refund.
In all cases the refund covers the price of the ticket. It does not cover flights, accommodation or other costs.
11. Refunds
Where the conditions for a refund are met, the amount is refunded within 48 hours of final confirmation and settlement being received from the supplier, using the same means of payment as was used for the original purchase.
In certain cases a refund depends on confirmation and remittance from the ticket issuer. BeThere keeps the buyer informed of the progress of such matters.
12. Cancellation by the buyer
Admission tickets to events are non-refundable. The buyer may neither cancel nor claim a refund once an order has been confirmed, unless this follows directly from Article 10.
Attention is drawn to the fact that the general 14 day right of withdrawal from a distance contract does not apply to the purchase of tickets to events tied to a specific date or period, cf. point (j) of paragraph 1 of Article 18 of Act no. 16/2016 on consumer contracts.
Should unforeseen and exceptional circumstances arise, customers are invited to contact BeThere, which will endeavour to assess the circumstances on a case by case basis.
13. Venue rules and event organiser terms
Admission tickets are subject to the applicable terms and rules of conduct of the venue and the event organiser, which the buyer and the ticket holders accept upon purchase.
This means, among other things:
- Ticket holders must at all times follow the instructions of staff and security at the venue.
- Supporters are segregated. A ticket in the home end is not for supporters of the away team. Wearing the away team’s colours, celebrating their goal or otherwise showing support for the away team in the home end may result in ejection from the venue with no right to a refund under the event organiser’s rules.
- Inappropriate or threatening behaviour, drunkenness, racist abuse and discrimination of any kind lead to ejection without a refund.
- Entering the field of play is prohibited, as are smoke and pyrotechnics, and recording or broadcasting material from the event for commercial purposes.
Ejection under the venue’s rules never gives rise to a right to a refund.
14. Use of the ticket and the resale ban
The ticket is personal and for your own use only.
The buyer and ticket holders may not:
- resell the ticket, offer it for sale or transfer it for consideration,
- place it on resale sites or auction websites,
- use it in a lottery, competition, promotion or as part of a commercial package,
- buy tickets for commercial purposes or for resale.
Unauthorised resale is a breach of these terms and may in addition be illegal where the event takes place. A ticket resold without permission becomes void and no right to a refund arises.
BeThere reserves the right to cancel an order and to cease doing business where there is well founded suspicion that a purchase is being made for resale or for commercial purposes.
15. Restrictions on sale and delivery
Some admission tickets are subject to geographical sales restrictions or conditions imposed by the event organiser or the ticket issuer.
Where an order falls within such restrictions it is refused and the payment refunded in full in accordance with the issuer’s applicable sales rules.
BeThere sells admission tickets only to individuals for their own use and not to parties purchasing for resale.
16. Liability
BeThere undertakes to provide professional intermediation and to deliver confirmed admission tickets in accordance with the agreements made.
BeThere is not liable in damages for the following:
- flights, accommodation, travel costs or other expenses incurred by the buyer in connection with the event,
- changes to the date, kick-off time or location decided by the organiser,
- the staging of the event itself, the facilities at the venue or incidents there,
- events amounting to force majeure, such as severe weather, strikes, transport disruption, epidemics or decisions of public authorities.
BeThere’s total liability in damages in respect of any order is limited to the total amount paid for that order, to the extent such a limitation is permitted by law. Nothing in these terms limits or excludes liability that may not be limited towards consumers under mandatory statutory provisions, including Articles 36 and 36 a of Act no. 7/1936 on the conclusion of contracts, agency and void legal instruments, or liability for personal injury, gross negligence or fraudulent conduct.
17. Complaints
Should there be defects in the service, the buyer must address a written complaint to BeThere without delay at midar@bethere.is.
Where a complaint concerns the staging of an event or the facilities on site, it is essential that it is raised with staff at the venue so that the circumstances can be verified.
BeThere endeavours to answer enquiries without delay and passes them on to the ticket issuer as applicable.
If no agreement is reached on the resolution of a dispute, the consumer is advised of their right to refer a complaint to the Icelandic Complaints Committee for Goods and Services (kærunefnd vöru- og þjónustukaupa).
18. Privacy
BeThere processes all personal data in accordance with Act no. 90/2018 on data protection and the processing of personal data, as further set out in the company’s privacy policy.
In order for tickets to be delivered, the necessary information about ticket holders and the order is passed to the relevant issuer or supplier, including parties outside the European Economic Area, in accordance with the company’s privacy policy.
Signing up to the mailing list is optional and customers may unsubscribe at any time.
19. Changes to these terms
BeThere reserves the right to update these terms. Each order is governed by the version of the terms in force when it was confirmed and which accompanied the order confirmation sent to the buyer.
20. Law and jurisdiction
These terms and the contractual relationship between the parties are governed by Icelandic law. Proceedings arising out of the contract may be brought before the District Court of Reykjavik in accordance with Act no. 91/1991 on civil procedure, subject to mandatory statutory provisions on consumer jurisdiction.
21. Gift cards
A BeThere gift card is a balance that can be used towards ticket purchases on bethere.is. It is valid for four years from the date of issue, and the expiry date is shown on the card.
A gift card can be used more than once until the balance runs out, and any remaining balance stays on the code. If the balance does not cover a purchase, the buyer pays the difference by card. The balance cannot be exchanged for cash.
The buyer may cancel the purchase of an unused gift card within 14 days of purchase, in accordance with Act no. 16/2016 on consumer contracts, and will be refunded to the same card. Requests go to midar@bethere.is. Once a gift card has been used in part or in full, this right lapses.
If an order paid with a gift card is refunded, the part paid with the gift card goes back onto the gift card and the part paid by card goes back to the card.
The holder of a gift card is responsible for keeping the code safe. If you suspect someone else has the code, contact midar@bethere.is; any unused balance will then be frozen or moved to a new code where possible.